ZTE to launch two ‘phablets’ in 2012

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Chinese handset maker ZTE said it could ship 100 million smartphones a year by 2015, Reuters reported on Monday. The firm sold 15 million phones in 2011 and is searching to sell upwards of 50 million this year. “As handsets contribute more to overall revenue, it will influence our profit margins,” executive director He Shiyou stated. “In 2012, our aim is to increase handset margins.” Following the success of Samsung’s Galaxy Note, ZTE will release two smartphone-tablet hybrids — affectionately referred to as “phablets” — in 2012. “We want to come up with the next generation of a Galaxy Note-form product — a combo product of handsets and tablets,” Lv Qianhao, ZTE’s head of handset method, mentioned. ZTE has previously focuses on the low-finish marketplace, though lately it has made a push to compete on the very same level as Samsung and Apple. Unlike several of its competitors, however, ZTE could face difficulties and set backs due to its lack of brand awareness. “People who purchase Apple and Samsung have greater brand awareness so they may well not take chances with a little-identified brand, especially one particular from China,” mentioned Teck-Zhung Wong, a Beijing-based analyst for investigation firm IDC. “No one particular truly understands ZTE outside China.”


Dan joins the BGR team as the Android Editor, covering all factors relating to Google’s premiere operating technique. When he is not testing the most recent devices or apps, he can be located enjoying the New York City nightlife.


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