WSJ chronicles Apple move away from Google Maps and the growing rivalry between the companies
June 4, 2012 at 9:19 pm
Most of you know what is coming in iOS 6 Maps. Nevertheless, in a extended post this evening, which regrettably does not consist of much that we haven’t observed or heard, the Wall Street Journal chronicles the final 5 years that have saw Google and Apple going from finest of corporate pals by sharing board members and agreeing to no-poach agreements to sworn enemies spending a excellent deal of time disparaging each and every other in and out of courts. The latest breakup in the relationship, and most likely the greatest holdout, is Maps. Apple has used Google’s Maps considering that the launch of the iPhone in 2007 when Google’s CEO Eric Schmidt went on stage to introduce the new software (above).
Later this year, Apple is planning to oust Google Maps as the preloaded, default maps app from the iPhone and iPad and release a new mapping app that runs Apple’s own technologies, according to existing and former Apple staff. Apple could preview the new computer software, which will be part of its subsequent mobile-operating system, as soon as subsequent week at its annual developer conference in San Francisco, 1 person familiar with the plans says. Apple plans to encourage app developers to embed its maps inside their applications like social-networking and search services. Technologies blog 9to5Mac earlier reported that Apple will launch its own maps app in its subsequent mobile-operating method.
Apple bought Placebase, C3 Technologies, and Poly9 over the past three years to ramp up its mapping capabilities more rapidly. In a uncommon description of some thing we have not heard, a use situation is explained for the new calendar-integrated mapping technique:
Apple’s objective is to develop a “holistic” technology that integrates maps with other Apple software program, says a individual briefed on the technique. For instance, if Apple’s iCalendar plan knows that a individual has a meeting across town soon, and visitors is backing up, it may well alert the person about road conditions.
The article is complete of interesting backstories. Nearly all of which we have heard on background just before, but never ever all in 1 place.