LG steps back from Windows Phone, blames the OS for poor sales

lg sander 580x318 LG steps back from Windows Phone, blames the OS for poor sales

Following suffering through  half a year of net losses, LG finally managed to scrape together some encouraging economic news final quarter. Thanks to sturdy sales of their LTE smartphones, the business returned to profitability. Despite this good results, LG is tempering expectations for the future, saying that they don’t count on rapid growth when it comes to smartphone sales.

There are many contributing elements at perform. The smartphone industry is extremely competitive, and LG is finding it hard against competitors like Samsung and HTC when it comes to Android and Windows Telephone. Beyond that, LG’s putting some of the blame for their struggles on Microsoft’s mobile OS.

An LG spokesman told the Korea Herald that “the total unit of Windows Telephone sold in the global market is not a meaningful figure,” and that the firm would concentrate rather on Android. That’s not an entirely new revelation. At MWC 2012, LG said that their Windows Telephone device sales were “slower than hoped for.”

To be fair, LG shoulders a lot of blame for that. The company only built two Windows Telephone devices — the LG Quantum and the E906 Jil Sander Mobile — and they did extremely tiny to promote either one particular. Neither was particularly interesting, save for the slide-out QWERTY keyboard on the Quantum. In fact, regardless of being released almost a year immediately after the Quantum, the E906 sported practically identical specs. It did at least drop the keyboard for a shiny, blue back plate, but that’s not precisely a move that will get shoppers buzzing about your Windows Phones.

As a lot of as three LG Windows Phone prototypes have been spotted in the wild in current months, although none looked specifically exciting. Two were saddled with 1GHz processors and all three sported 5MP cameras. Granted, megapixels aren’t everything, but surely LG couldn’t have expected to have shoppers ooing and ahhing more than last-generation specs when devices like the Lumia 900 HTC and HTC Titan II are obtainable.

When you point a single finger at somebody, 3 point back. So when LG says they’re going to continue research and development efforts around Windows Phone, let’s hope that their come-back try is some thing that has a bit far more sizzle than what we’ve observed in the past. And not just far more sizzle than their new LG Cloud service.

A lot more from Korea Herald and Electronista