In Search of Gold, Apple’s New Mac Ads are Olympic Fails
Apple’s success is due, in part, to the company’s ability to creatively market and advertise its products. The “Get a Mac” commercials featuring John Hodgman (as a PC) and Justin Long (as a Mac) were at times hilarious, and it didn’t matter that they exaggerated topics to the point of inaccuracy. In fact, if you’re a Windows PC user, you remember them because they grossly overstated the so-called facts, not in spite of them.
It’s more than a little surprising, then, that Apple released not one, but three consecutive duds that aired during the 2012 London Olympics.
These new ads aren’t just bad, they’re horrendously awful, and presented to the public on one of the biggest stages, no less. At the time of this writing, the three 30-second ads have amassed 2,593 dislikes and 189 likes on YouTube. On average, 93.3 percent of online viewers have given the videos a thumbs down.
Can they really be that bad? Well, the first one (“Mayday”) features an Apple Genius advising a Mac user who forgot his anniversary on how to make a video for his wife before his plane lands. The point of the ad is to show that Apple software is incredibly easy to use and efficient, but it’s portrayed in a way that makes your average Mac user come off like a complete tool.
All three ads star the same Apple Genius, and we can’t help but remember the “Dude, you’re getting a Dell” commercials. That’s not exactly a flattering comparison for Apple, but it’s one that’s earned. The general reaction around the Web is that these are “embarrassing” and only succeed in portraying Mac users are “inept.”
We’ve embedded all three ads above for your viewing [dis]pleasure. What do you think?