Apple’s Campus Bikes Are Classically Minimal
Neither higher-tech nor fancy, Apple’s campus bike is nonetheless perfect for its job. Photo Everaldo Coelho
This bike is the Apple campus bike. The photo, taken by designer Everaldo Coelho, exhibits one particular of the bikes apparently used to get around at Apple’s HQ at 1 Infinite Loop, Cupertino.
If you have been expecting a higher-tech machine that appears far more like Eve from Wall-E than a silver mixte that could come from any decade in the past 50 many years, then you will certainly be disappointed. But take a closer search and you’ll see that this bike is as effectively suited to its task as an iPad is to its own marketplace.
Initial, it looks great. Almost everything is silver, gray or black, even the panniers that sit astride the rear rack, ready for an iPad, a MacBook Air or even (gasp) stacks of paper. Subsequent up is the type. The mixte frame is somewhere amongst the step-through bike and the much more familiar diamond-framed design and style with a substantial top-tube. The mixte is effortless to mount, but still uses triangles in the frame to hold it sturdy and rigid.
Meanwhile, a chain-guard keeps oil off trouser cuffs, a 3 speed internal hub is both easy to use and nearly maintenance-free of charge, and the fenders (along with the waterproof panniers) are wonderful for the odd Californian shower (no to be confused with the “Californian Golden Shower”, which is what happens when you are caught in the rain on the Golden Gate Bridge).
Most importantly, though, it appears to be of good good quality. Though the logos have all been removed (even the tires are bare of brand names), those deep v-section wheels search difficult, the brakes and levers are all metal, and the twin top-tubes even meet the seat tube with a lugged connection.
Possibly I’m reading also much into it, but if you consider about it, this basic, classic bike appears like exactly the thing Apple would choose to get its personnel about the campus. I wonder what Microsoft utilizes? Almost certainly electrical golf carts. Or even (shudder) Segways.
Apple’s Campus Bike [Flickr through Mac Magazine and Cult of Mac]
See Also:
- Apple Files Patent for a Intelligent Bike
- IBike: iPhone Wrist-Mount for Motorbikers